Tr?id=566623520170033&ev=PageView&noscript=1

Supreme Alliance Fined for Failure to Supervise Variable Annuity Sales

Posted on November 20th, 2025 at 4:15 PM
Supreme Alliance Fined for Failure to Supervise Variable Annuity Sales

From the desk of Jim Eccleston at Eccleston Law

The Financial Industry Regulatory Authority (FINRA) has fined Supreme Alliance $80,000 for failing to supervise recommendations and exchanges involving deferred variable annuities, as well as for failing to document background checks for newly hired registered representatives. ThinkAdvisor reports that the action appears in a recent FINRA Acceptance, Waiver and Consent (AWC) letter.

According to the order, the firm did not maintain a supervisory system or written supervisory procedures capable of overseeing deferred variable annuity recommendations between September 2019 and May 2022. FINRA found that the firm failed to monitor purchases and exchanges, evaluate whether registered representatives collected adequate customer profile information, or assess whether recommended transactions met the requirements of Rule 2330 or Regulation Best Interest (Reg BI).

FINRA noted that Supreme Alliance lacked surveillance procedures that could identify inappropriate annuity exchange activity. ThinkAdvisor reports that the firm had no policies to explain how it would monitor exchange rates, who would conduct surveillance, or what standards supervisors should apply. As a result, supervisors approved annuity applications that listed inaccurate costs, fees, surrender periods, and rider information.

The order also states that the firm failed to document principal review and approval for multiple variable annuity applications submitted during the review period.

FINRA further found that from June 30, 2020, through April 25, 2022, Supreme Alliance operated without written policies and procedures designed to achieve compliance with Reg BI. According to ThinkAdvisor, the firm’s procedures contained no provisions relating to Reg BI during that time.

Supreme Alliance agreed to the sanctions without admitting or denying FINRA’s findings.

 

Eccleston Law LLC represents investors and financial advisors nationwide in securities, employment, transition, regulatory, and disciplinary matters.

Tags: eccleston, eccleston law

Return to Archive

TESTIMONIALS

Previous
Next
Quotes Bigger

Thank You from the bottom of our hearts for all you have done for us. When we realized this was a very bad investment - we did not know where to turn for help. Then we received your name. When we called you - you were so kind to us and then agreed to help us. For this we are so very grateful. The world would be a much nicer place if there were more people like the two of you in it. We will always remember all the help and kindness you have shown us. Thank you so very very much for everything.

Wayne and Judy S.

LATEST NEWS AND ARTICLES

1792610544 Law
October 21, 2026
FINRA Fines and Suspends Former LPL Broker Over Undisclosed Customer Settlement

The Financial Industry Regulatory Authority (FINRA) fined former LPL Financial broker Gregory W.

1792523173 Law
October 20, 2026
FINRA Orders American Portfolios to Pay $1.6 Million Over Unit Investment Trust Supervision Failures

The Financial Industry Regulatory Authority (FINRA) has ordered American Portfolios, the broker-dealer later absorbed into Osaic, to pay more than $1.6 million in restitution and fines over failures to supervise financial advisors who repeatedly recommended that customers sell unit investment trusts (UITs) before maturity.

1792432258 Law
October 19, 2026
FINRA Bars Former LPL Broker Over Alleged $1.7 Million Customer Theft

The Financial Industry Regulatory Authority (FINRA) has barred former LPL Financial broker Rudy Anguiano after finding that he converted more than $1.7 million from two customers, according to AdvisorHub.