SEC Chair Gensler Addresses AI Challenges and Conflict-of-Interest Proposals

Posted on March 8th, 2024 at 10:37 AM
SEC Chair Gensler Addresses AI Challenges and Conflict-of-Interest Proposals

From the desk of Jim Eccleston at Eccleston Law 

SEC Chair Gary Gensler highlighted the dual nature of artificial intelligence (AI), acknowledging its vast opportunities for humanity while also underscoring its regulatory challenges, particularly concerning conflicts of interest in investing.

In response to these concerns, the SEC has proposed a rule entitled "Conflicts of Interest Associated with the Use of Predictive Data Analytics by Broker-Dealers and Investment Advisers." This proposal aims to compel investment advisers and broker-dealers to address and mitigate conflicts of interest in various investor interactions and technology applications.

Pensions&Investments.com reports that the proposal has faced criticism from industry groups and lawmakers, including Senators Ted Cruz and Bill Hagerty, who introduced a bill to prevent its finalization, implementation, or enforcement, citing concerns about its breadth and potential impact on costs.

Gensler also highlighted the outdated nature of current AI model risk management guidance, stressing the need for new approaches to address the future challenges AI may pose to financial stability. Additionally, Gensler cautioned against "AI washing" among public companies, where disclosures about AI usage must be accurate and based on reasonable grounds. He warned against misleading claims by investment advisers or broker-dealers about their use of AI models, stating that such actions could violate securities laws.

 

Eccleston Law LLC represents investors and financial advisors nationwide in securities, employment, transition, regulatory, and disciplinary matters.

Tags: eccleston, eccleston law, sec

Return to Archive

TESTIMONIALS

Previous
Next

Thank You from the bottom of our hearts for all you have done for us. When we realized this was a very bad investment - we did not know where to turn for help. Then we received your name. When we called you - you were so kind to us and then agreed to help us. For this we are so very grateful. The world would be a much nicer place if there were more people like the two of you in it. We will always remember all the help and kindness you have shown us. Thank you so very very much for everything.

Wayne and Judy S.

LATEST NEWS AND ARTICLES

February 24, 2026
Merrill Lynch Highlights AI Risks as FINRA Urges Greater Oversight of Emerging Technology

Merrill Lynch has warned that the expanded use of artificial intelligence and machine learning introduces material operational, compliance, and cybersecurity risks for advisory firms.

February 23, 2026
Drive Planning Founder Pleads Guilty to $380 Million Ponzi Scheme

Todd Burkhalter, founder and chief executive officer of Drive Planning LLC, has pleaded guilty to wire fraud after admitting he orchestrated a $380 million Ponzi scheme that defrauded more than 2,000 investors.

February 20, 2026
Edward Jones Expands Equity-Style Awards to Thousands More Advisors

Edward D. Jones & Co. has expanded eligibility for its “profits interest” award, extending the equity-style incentive to thousands more advisors, according to a Securities and Exchange Commission filing reviewed by AdvisorHub.