CPF Board Committed To Enforcing Its Standards: CEO

Posted on December 13th, 2021 at 1:42 PM
CPF Board Committed To Enforcing Its Standards: CEO

From the Desk of Jim Eccleston at Eccleston Law:

Certified Financial Planning (CFP) Board CEO, Kevin Keller, recently participated in a Zoom interview with InvestmentNews’ Mark Schoeff Jr. to discuss the Board’s initiatives as 2022 approaches. 

To start, Keller discussed two main initiatives the CFP Board plans to emphasize in 2022. First, the CFP Board plans to allocate more resources to promoting financial planning as an attractive career choice, specifically to high school and college students. Further, the Board intends to conduct client impact research by measuring the efficacy of financial planning over the past ten years.

Keller also touched on the CFP Board’s enforcement of its fiduciary standard, which permits financial planners to only provide advice that is in the best interest of the client. According to Keller, a recent CFP Board study indicated that over 90% of registrants believe that fiduciary standards are vital for investment professionals. Accordingly, the Board plans to vigorously enforce its standards, most particularly the fiduciary standard. 

Eccleston Law LLC represents investors and financial advisors nationwide in securities, employment, regulatory and disciplinary matters, including CFP Board matters.

Tags: eccleston, eccleston law, cpf board, ceo

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Jim, Stephany and the whole team were a God send.  We felt like we were put into a situation where we had no advocate. Jim’s team came in with a strong, well laid out strategy on how to get our story heard. Where our outside compliance company had no ability to help, our Broker Dealer was impenitent, and the regulators were aggressive pursuing vague rules, Jim came like a barricade against an assault we did not understand. Though you pay member dues to be affiliated with FINRA and a B/D, you have no voice. The only thing that is truly heard in this un-level playing field is a bulldog’s bark like Jim’s. I would encourage anyone to call Jim and his team to find a real ally in the tough and complicated world of securities regulation. They are truly the best.

Greg P.


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