Brokerage Firms Shift Away from Centralized Portfolio Management as Advisor Autonomy Grows

Posted on December 11th, 2024 at 11:03 AM
Brokerage Firms Shift Away from Centralized Portfolio Management as Advisor Autonomy Grows

From the desk of Jim Eccleston at Eccleston Law

After years of promoting centralized portfolio management, brokerage firms are increasingly supporting advisors who prefer more control over investment decisions, according to AdvisorHub. Recent data from Cerulli Associates, a Boston-based consulting firm, indicates that firms are less focused on using home-office discretionary portfolios, with only 30 percent ranking them as a priority this year, down from 47 percent in 2022. Meanwhile, 70 percent of firms are emphasizing improved portfolio construction tools for advisors, up from 56 percent last year.

While in-house models have traditionally been viewed as less risky and often perform well, firms are now prioritizing flexibility. AdvisorHub reports that concerns about advisor attrition has led firms to offer more tools that support advisor-managed strategies instead of requiring reliance on home-office portfolios.

Regional and independent firms are leading this trend, offering greater autonomy through rep-as-portfolio-manager programs. RBC Wealth Management U.S. holds the highest percentage of assets in these programs at 55 percent of its $250 billion in advisory assets. Raymond James and Wells Fargo follow with 46.3 percent and 37.1 percent, respectively. In contrast, large wirehouses like Morgan Stanley and Merrill Lynch have seen a slight decline in rep-as-PM assets, as they shift toward Unified Managed Accounts (UMAs). Those UMAs allow some advisor control while including guardrails like tax optimization, appealing to those who want more say in portfolio construction.

 

Eccleston Law LLC represents investors and financial advisors nationwide in securities, employment, transition, regulatory, and disciplinary matters.

Tags: eccleston, eccleston law

Return to Archive

TESTIMONIALS

Previous
Next

 


It was really fun seeing you fight for us. You have an amazing way of thinking out of the box.


 

Beth M.

LATEST NEWS AND ARTICLES

December 1, 2025
UBS Winds Down Funds as First Brands Bankruptcy Ripples Through Global Markets

UBS Group AG has begun liquidating two invoice finance funds with direct exposure to First Brands Group, marking one of the earliest moves by a major financial institution to contain the fallout from the bankrupt auto-parts supplier’s collapse, as reported by Bloomberg Law.

November 26, 2025
Former GWG Chair Charged in Alleged $150 Million Fraud Scheme as Investor Losses Mount

Federal prosecutors have intensified scrutiny of the long-running collapse of GWG Holdings Inc., unveiling criminal charges against Bradley Heppner, the former chair of both GWG and Beneficient.

November 25, 2025
Financial Advisor Accepts FINRA Bar Amidst Investigation into Alleged Misappropriation

A financial advisor affiliated with a credit union connected to Raymond James Financial agreed to an industry bar after declining to cooperate with FINRA’s investigation into allegations that he misappropriated client funds.