Bank of America Continues to Rebrand Merrill Lynch

Posted on February 28th, 2019 at 10:31 AM
Bank of America Continues to Rebrand Merrill Lynch

From the Desk of Jim Eccleston at Eccleston Law LLC:

Bank of America, which bought the wirehouse, Merrill Lynch during the financial crisis of 2008, has announced that it has plans to rebrand its wealth management operations by dropping “Lynch” out of its name.

More specifically, “Merrill” will serve as the name for the company’s wealth management unit, encompassing its self-directed offering (Merrill Edge), robo advisor (Merrill Guided Investing), wirehouse (Merrill Lynch Wealth Management), and for its ultrawealthy clients (Merrill Private Wealth Management).  

However, despite the official name change for its wealth management unit, Bank of America stated that it has no plans to change the firm’s iconic bull logo.

In addition to the name change, Bank of America recently has made substantive changes to its Merrill’s wealth management unit, which included compensation plan tweaks, cross-selling initiatives, a renewed emphasis on goals-based planning, and technology updates.

The attorneys of Eccleston Law LLC represent investors and advisors nationwide in securities and employment matters. The securities lawyers at Eccleston Law also practice a variety of other areas of practice for financial investors and advisors including Securities FraudCompliance ProtectionBreach of Fiduciary DutyFINRA Matters, and much more. Our attorneys draw on a combined experience of nearly 65 years in delivering the highest quality legal services. If you are in need of legal services, contact us to schedule a one-on-one consultation today.

Related Attorneys: James J. Eccleston

Tags: james eccleston, eccleston law, eccleston law llc, eccleston, merrill lynch, bank of america, financial crisis

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We just wanted to say thanks for your work in helping us get back some of the money we lost. We are not by any means rich, but we have saved some money and we have done so through a tight-fisted approach to most everything we do. So losing a significant chunk of money hurt…especially at a time when everyone else was growing their accounts. We really appreciate the work you did.

Allan and Adele


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