Bank of America Continues to Rebrand Merrill Lynch

Posted on February 28th, 2019 at 10:31 AM
Bank of America Continues to Rebrand Merrill Lynch

From the Desk of Jim Eccleston at Eccleston Law LLC:

Bank of America, which bought the wirehouse, Merrill Lynch during the financial crisis of 2008, has announced that it has plans to rebrand its wealth management operations by dropping “Lynch” out of its name.

More specifically, “Merrill” will serve as the name for the company’s wealth management unit, encompassing its self-directed offering (Merrill Edge), robo advisor (Merrill Guided Investing), wirehouse (Merrill Lynch Wealth Management), and for its ultrawealthy clients (Merrill Private Wealth Management).  

However, despite the official name change for its wealth management unit, Bank of America stated that it has no plans to change the firm’s iconic bull logo.

In addition to the name change, Bank of America recently has made substantive changes to its Merrill’s wealth management unit, which included compensation plan tweaks, cross-selling initiatives, a renewed emphasis on goals-based planning, and technology updates.

The attorneys of Eccleston Law LLC represent investors and advisors nationwide in securities and employment matters. The securities lawyers at Eccleston Law also practice a variety of other areas of practice for financial investors and advisors including Securities FraudCompliance ProtectionBreach of Fiduciary DutyFINRA Matters, and much more. Our attorneys draw on a combined experience of nearly 65 years in delivering the highest quality legal services. If you are in need of legal services, contact us to schedule a one-on-one consultation today.

Related Attorneys: James J. Eccleston

Tags: james eccleston, eccleston law, eccleston law llc, eccleston, merrill lynch, bank of america, financial crisis

Return to Archive

TESTIMONIALS

Previous
Next

I am so glad I found you! Wow! I appreciate your help, concern and guidance.

RB

LATEST NEWS AND ARTICLES

February 23, 2024
Advisor Accepts Industry Bar Amid FINRA Probe into Outside Business Activities

John A. Dougherty, a veteran advisor with 23 years of experience, agreed to an AWC (Acceptance, Waiver, and Consent) after refusing to cooperate with a regulatory investigation into allegations of undisclosed outside business activities.

February 22, 2024
Key Considerations for Advisors When Assessing the Financial Soundness of Annuities

While rating agencies like Fitch and S&P Global Ratings generally highlight the strength of annuity issuers, advisors still should scrutinize certain factors in their assessment process.

February 21, 2024
SEC Alleges Fraud Against Morgan Stanley and Former Executive in Block Trading Business

As reported by the Wall Street Journal, the Securities and Exchange Commission (SEC) has charged Morgan Stanley & Co. LLC and its former head of equity syndicate desk, Pawan Passi, with a multi-year fraud involving the disclosure of confidential information related to block trades.